Our People
Leadership & Advisory Board
Scientists, trade compliance veterans, and industry leaders working together to bring transparency to global supply chains.
Leadership
Our Team

Terje Gloerstad
Chief Executive Officer & Founder
Terje founded FloraTrace in 2020 to bring forensic science and data analytics to supply chain transparency. With decades of international business experience spanning corporate strategy and venture leadership, he drives FloraTrace's vision to make origin verification accessible to companies of all sizes.

Kimberley Gunther
Insurance Strategist
Kim brings 30+ years of insurance industry expertise spanning enterprise sales, digital transformation, and insurtech innovation. She held senior roles at IBM, Cognizant, and Majesco, and created Rezylient, an Insurtech MGA providing Trade Disruption Insurance with Lloyd's syndicate Tokio Marine Kiln.

Dr. Brett Tipple
Co-Founder, President & Chief Scientist
Brett is a leading isotope geochemist with a PhD from Yale and 22+ years of experience in forensic geochemistry. He has authored 80+ peer-reviewed publications and serves as Adjunct Assistant Professor at the University of Utah. His research in isotope-based origin verification is the scientific backbone of FloraTrace.
Advisors & Consultants
World-Class Advisory Board
FloraTrace is guided by leaders from U.S. Customs and Border Protection, global retail, forensic science, insurance, and enterprise technology.

Brenda Brockman-Smith
Trade & Compliance
Former Executive Assistant Commissioner for International Trade at U.S. Customs and Border Protection (CBP), where she oversaw a $260M annual budget and led enforcement of trade laws on $4 trillion of annual trade. Recipient of a Presidential Rank Award as a Distinguished Executive in the top 1% of senior government executives. Licensed Customs Broker.

Monica Jonas
Operations & Strategy
Seasoned executive with deep experience scaling forensic origin verification businesses globally. Former COO and Deputy CEO at a leading forensic science company, where she led 250+ employees across five countries. Previously COO at WorkFusion and SVP of Global Business Operations at Viacom Media Networks. MS from Johns Hopkins.

Greg Adams
Commercial Strategy
29+ years of experience in enterprise go-to-market strategy with a focus on forensic science and compliance solutions. Proven track record building and leading sales teams across the Americas and global channels. Wharton Executive Education. U.S. Army Veteran.

Dr. Gabriel Bowen
Scientific
Professor and Chair of the Department of Geology & Geophysics at the University of Utah. Co-Director of the Stable Isotope Facility for Environmental Research (SIRFER) and founder of the SPATIAL Lab. His pioneering research in spatio-temporal isotope analytics underpins FloraTrace's origin fingerprinting methodology. PhD from UC Santa Cruz. 2024 Distinguished Research Awardee.

Carli Rosencranz
Brands & Sourcing
25+ years in retail and CPG with deep expertise in global sourcing, private brands, and merchandising strategy. Former Senior Director of Global Sourcing at Walmart, where she led sourcing strategy for packaged foods and hot beverages. MS in Marketing from UT Arlington.

Rob Fishman
Insurance & Risk
39+ years as a C-suite executive in insurance and risk management, including leadership roles at Zurich, Progressive, ARAG, and HCC Insurance. At FloraTrace, he develops risk transfer and insurance solutions for companies facing forced labor compliance exposure. JD from University of Toledo. CPCU certified.

Dr. Cedric Hagen
Data Science & Geostatistics
Data Scientist and Geostatistician at FloraTrace. Develops machine learning and AI workflows for supply chain origin tracing and statistical analyses. PhD from Oregon State University, Agouron Postdoctoral Fellow at Princeton University. Research Affiliate at CU Boulder.

Jeff Wallace
Startup & Business Strategy
Serial entrepreneur and startup advisor with 38+ years guiding companies across 40+ countries. Co-Founder of Silicon Valley in Your Pocket and The Batchery. LP in Berkeley SkyDeck and Supporters Fund. MBA from UC Berkeley Haas School of Business.

John Howa
Analytical Chemistry
Chemist and Client Success lead at FloraTrace with 25+ years of experience in analytical chemistry and isotope ratio mass spectrometry (IRMS). Former Chemist and QA Officer at IsoForensics and IRMS Specialist at SMRTL. BA in Chemistry from Reed College.
Want to Work With Us?
Schedule a call with our team to discuss how FloraTrace can help secure your supply chain.