We turn your positive social and environmental impact into brand value

By unlocking product facts, we can empower shoppers to drive progress through their purchasing power and generate rewards for brands,- making a positive impact on people and the planet.

Brett Tipple

Co-foundeR
SCIENCE & INNOVATION

I approach and solve operational and commercial challenges with a science-based, hypothesis-driven approach. I am an entrepreneurial physical scientist who successfully innovates, implements, and commercializes leading-edge analytical chemical approaches for foods, beverages, pharmaceuticals, as well as natural and synthetic products. As a substantive expert and thought-leader in stable isotope analysis with a deep knowledge of mass spectrometry and analytical chemistry, I have launched and led multiple science-based spinoffs and startups in a diversity of markets. I bring 15+ years of experience in project development and research management, have secured ~$3M in external funding, and my credits include 52 scientific publications, 54 presentations, 78 conference proceedings, and a utility patent.

Terje Gloerstad

Co-foundeR
MARKETING & STRATEGY

Seasoned professional with more than 20 years of management and technical expertise. Leading diverse operations from large multifunctional teams within global organizations to entrepreneurial start­up companies. Served in diverse roles including corporate board member, CEO, CTO, program director and product designer. Possess a broad range of technical expertise in software, mobile apps, wireless, product design, sensors, silicon, certification and regulatory approval. Maintain a global relationship network with many technology companies in most engineering areas such as certification, manufacturing, telecoms, and parts suppliers. Possess a demonstrated record of success to analyze viability of business ideas, design products and services that appeal to ‘new growth niches’, develop creative strategies to achieve goals, and implement processes that produce significant profitability and a loyal customer base.

John Howa

Lead Chemist

Analytical chemistry, quality assurance, and data analysis. Stable isotope and component analysis of explosives, bacteria, illegal drugs, food, and other chemicals derived from animal, plant, and geochemical origins.